The Day-Glo Brothers: The True Story of Bob and Joe Switzer's Bright Ideas and Brand-New Colors

By Chris Barton, Tony Persiani (Illustrator)

Ketchup bottles, magic tricks, kitchen experiments…and Day-Glo paint? Through an affectionate narration and eye-catching, retro illustrations, Barton and Persiani take readers on the serendipitous journey of “The Day-Glo Brothers,” culminating in practical Bob and entertainer Joe's invention of these bright colors that have saved lives, changed advertising and become a staple on desks everywhere. This is the first picture book for both author and illustrator.

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